Performance marketing is an online advertising strategy that has become increasingly popular over the last 2 years as it ties revenue to advertising spend. Some of the desired “performance” goals can be more sales, leads, or clicks. We’ve been able to bring forward three effective performance marketing tactics that any business will find useful in 2021.
Dynamic ads are a unique type of advertising technology that has defined recent trends in digital media buying over the past few years. Simply defined as advertisements that automatically change to best adapt content and promotions based on a buyer persona, dynamic ads are key to modern audience targeting.
Digital marketing campaigns have become a prime focus for many brands and agencies over the last decade. Considering the number of advantages ranging from audience tracking to analytic data, it provides better insights into what helps your brand’s marketing succeed.
With the significant drop in traditional retail sales due to the pandemic, brands know they need to refocus and grow DTC sales to survive and, in fact, prosper.
In 2020 Kingstar Direct pivoted its focus to help partners reach those goals while driving target MER/CPAs.
Stemming from the initial panic of the pandemic breakout in March 2020, the nationwide shortages in medical drugs and certain necessities proved for the first time that supermarkets and similar brick and mortar establishments could become unable to meet demand when heightened and under pressure.
Our digital director, Geoff Crain, and Director of Sales & Business Development, Adam Seaborn, Joined the Loudspeaker podcast to discuss how consumer needs have changed since the start of the pandemic. They also discussed how Kingstar Media has adapted to the changing environment.
Testing new creative often feels like gambling, as there is only a 65% sales success rate from creative. Every digital marketer knows that it is difficult to find new creative that outperforms the control (the winning creative).
Cost per thousand (CPM) impressions can fluctuate significantly throughout the course of a campaign. Although brand exposure from paid social impressions is often a priority, achieving it efficiently can be difficult.
Platforms such as Facebook, YouTube and Hulu have become a highly profitable advertising space over the past decade, offering brands many media buying opportunities to play their ads before, during, or after content on the platform.
Marketing is most successful with compelling creative. The true heart of marketing comes from the creatives: graphic designers, social media managers, brand managers, copywriters, and the like. In a driving consumeristic society, marketing-driven by the creative is the best strategy to secure sales and brand awareness.