Video has always been an effective medium for marketing. Since television popularized the space for video advertising and established it to maximize mass brand reach, the video has been the go-to marketing tool for decades.
In marketing, it’s bound to happen that some content will perform better than others. There are analytics, market research, and targeting that can lead ensure campaign content will achieve success. Luckily, marketers can repurpose content in different ways.
The days of brands creating ads and content solely for a single marketing channel of television, radio, and print media are long gone. With so much of our lives being connected online, the modern world of advertising is similarly focused on digital content and social media campaigns.
Like most of the world, we here at Kingstar Media are eager to leave this year of hardships and challenges far in the past. With an eye towards the future, we are carefully preparing for what the next steps in marketing and media buying are, aiming to guide our clients towards success in the aftermath of the current COVID-19 world.